How do I promote my webinar or virtual event to a technical audience?

For B2B event marketers, 2020 has not gone according to plan. The pandemic has disrupted the way companies approach events. Rather than cancelling all their events, marketers are coming up with creative solutions to shift from in-person to virtual strategies. As webinars and hackathons have become fully online experiences, virtual events are likely here to stay and you need to find new ways to drive registrations and promote your virtual event.

Here are three ways marketers have turned to Stack Overflow Advertising to achieve their event marketing goals:

1. Banner Advertising – With more than 100 million monthly users on Stack Overflow and our Technical Stack Exchange sites, we can drive awareness for your event among the largest developer and tech community in the world.
2. Newsletter Advertising – Promote your webinars and other virtual events in our newsletter, The Overflow, which reaches 2.6 million opted-in subscribers. We only feature one advertiser in each issue, so your event isn’t competing for attention.
3. Sponsored Blog Posts – Our blog is visited by more than 300,000 developers every month, providing the perfect opportunity to showcase your event in a deeper way. Here’s an example showing how we worked with Facebook to publish a post that shares a behind-the-scenes look at the developers who create the coding questions for the company’s annual Hacker Cup: The puzzle masters behind Facebook’s Hacker Cup explain how they craft the questions.