Professional developers are influencing the purchase of technology within their organizations - 66% have at least some influence on what they use to do their work.
Connecting with and reaching this influential group means you have to understand them. We'll take you through the high-level findings of Stack Overflow's 2022 Developer Survey so you have a solid foundation to build your marketing strategy. In this webinar, looking through the lens of B2B tech marketing and advertising professionals, we'll cover:
- The developer types that have the most influence on purchases within an organization
- Technology trends - the top technologies they're using and the ones that are challenging the established technologies
- Resources developers use when they are learning new technology
- How developers research new tools or technologies
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Reach developers & technologists worldwide.
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