Create your company’s authentic story: a how-to-guide for employer branding teams

Employer brand storytelling is a crucial component of attracting and retaining top tech talent. By knowing your message, choosing your channels, and crafting compelling content that showcases the unique value proposition of your company, you can differentiate yourself and stand out in a competitive talent market.

Where to Begin: Know Your Employer Brand Messaging

Employer brand storytelling focuses on what makes a company unique. By telling your authentic story and creating content aligned to what your company and team members value, you can give tech talent what they want - an inside peek into what it’s like to work at your organization from those they trust, other developers.

Brainstorm Ideas for Content

The key components of your employee value proposition (EVP), such as benefits, culture, work-life balance, and career growth opportunities are essential to telling your company and employees’ story through different forms of storytelling.

Choose Creative Channels to Share Your Story

There are so many platforms, from your own company career site to social channels, it can be overwhelming. Start by researching platforms and communities where your specific ideal tech talent spends their time.